HP Indigo Digital Presses to create 800 million personalized labels for Coca-Cola’s biggest-ever personalized brand campaign
HP today announced its record-breaking, long-run production of personalized labels on HP Indigo WS6000 series Digital Presses for Coca-Cola’s biggest-ever personalized brand campaign. The campaign, Share a Coca-Cola, was launched across Europe on May 1.The campaign is designed to help Coca-Cola engage directly with its consumers in 32 countries. It substitutes the iconic Coca-Cola logo on bottles of Coca-Cola, Coca-Cola light and Coca-Cola Zero with 150 of the most popular first names, nicknames and terms of affection in each country.
Supported by a fully integrated marketing program to connect consumers online, the campaign reinforces Coca-Cola’s position as an innovator within the consumer retail space. The project combined conventional printing technology with HP Indigo Digital Printing to create 800 million high-quality personalized labels.