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Canon launches world’s lightest and first macro lens with a built-in Macro Lite – EF-M 28mm F3.5 Macro IS STM

The new compact EF-M 28mm f/3.5 Macro IS STM for EOS M series digital cameras from Canon is the world’s lightest autofocus lens and the world’s first macro lens with a built-in Macro Lite , designed to help new and more advanced users close in to capture these incredible details.Photographers looking for a compact, lightweight macro lens should look no further than the Canon EF-M 28mm f/3.5 Macro IS STM lens, the first Canon Macro Lens specifically designed for the EOS M Camera System.

Canon_EF-M 28mm F3.5 Macro_LED_macro_liteThe built-in Macro Lite helps make this easier with LEDs that are integrated into the front of the lens, which allow a range of illuminating possibilities. Setting both sides of the light to maximum brightness can reveal previously hidden details and add sparkle to shiny subjects like jewelry or watches. Setting only the left or right side to either bright or dim settings can help create a better sense of depth and give dramatic dimension to minute details.
Canon_EF-M 28mm F3.5 Macro_LED_smallestThe EF-M 28mm f/3.5 Macro IS STM is the world’s first autofocus lens capable of focusing to infinity in normal shooting and Super Macro Mode provides magnification up to 1.2x, allowing for incredible close-up photography. While you’re focusing that close, the Hybrid IS image stabilization helps keep the image sharp by helping to reduce blur due to camera shake.
canon_LED_macro_lens_insideThe EF-M 28mm f/3.5 Macro IS STM is the world’s lightest macro lens, featuring a total length that’s less than 2.0 inches so you can take it just about anywhere with its easy portability.
efm_feature_05aA lead screw-type STM stepping motor means the lens is smooth and quiet during operation. The EF-M 28mm f/3.5 Macro IS STM opens up a whole new world of the macro for beginner and advanced users.
Canon_EF-M 28mm F3The EF-M 28mm f/3.5 Macro IS STM’s Super Macro Mode lets you get in even closer at up to 0.305 ft./0.093m from your subject. This allows you to see even more detail, fill more of the frame with what you want to highlight and keep unwanted background to a minimum. When using the EF-M 28mm f/3.5 Macro IS STM for non-macro “normal” photography, it’s capable of focusing all the way out to infinity just like a standard lens. This is this first time this has been possible in an autofocus lens.
canon_LED_macro_lensCanon’s EF-M 28mm f/3.5 Macro IS STM lens is scheduled to be available through authorized Canon dealers in June for an estimated retail price of $299.99.

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