Canon announces PowerShot SX40 HS with incredible 35x optical zoom


The PowerShot SX40 HS is a versatile compact point-and-shoot camera that easily captures amazing photos and videos. The Canon HS SYSTEM boosts low-light performance with the new Canon DIGIC 5 Image Processor and a high-sensitivity 12.1 Megapixel CMOS sensor. This advanced Canon technology delivers stunning image quality with reduced noise and blur. Colors are more vibrant and white balance is true-to-life.
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The PowerShot SX40 HS is equipped with a Genuine Canon 35x Zoom lens that provides the telephoto power to bring your distant subjects incredibly close. It also features a useful zoom range that begins at 24mm wide-angle and extends to 840mm telephoto (35mm equivalent). The 24mm ultra Wide-Angle allows you to create shots with dramatic perspective and makes it easy to shoot sweeping landscapes, large groups of people and tall buildings. The PowerShot SX40 HS uses a VCM (Voice Coil Motor) for high-speed, quiet, energy-efficient lens movement with precise control.
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The PowerShot SX40 HS features a convenient and highly useful 2.7-inch Vari-Angle LCD screen that swivels out almost a full 180 degrees. It also rotates through approximately 270 degrees, letting you tilt it up or down to shoot at low or high angles. You can compose freely even when shooting from difficult vantage points and use the full range of angle adjustment even when the camera is mounted on a tripod.
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You can even rotate the LCD facing forward to capture perfectly framed self-portraits and to join group shots. The PureColor System LCD screen has 230,000 dots, giving you a crisp, clear picture to make shooting, playback and using the camera’s menu functions especially convenient.
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In addition to the Canon HS SYSTEM, the combination of the advanced CMOS sensor and DIGIC 5 Image Processor in the PowerShot SX40 HS makes it possible to shoot crisp, clear high definition video. The PowerShot SX40 HS shoots Full HD video at 24 frames per second, ensuring clear lifelike motion images with a beautiful cinematic quality. It also shoots beautifully detailed 720p HD video at 30 fps. The PowerShot SX40 HS measures 122.9 x 92.4 x 107.7mm and weigh approximately 600g (including the battery and memory card).
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