Four Nikon products receive the red dot award: product design 2011


The Nikon D7000 digital-SLR camera, the COOLPIX P7000 and S1100pj compact digital cameras, and the EDG 8×42 binoculars, have been awarded the red dot award: product design 2011 by Germany’s Design Zentrum Nordrhein Westfalen. The “red dot award: product design” is a world-class award presented to products released over the past two years that exhibit superiority in terms of a total of nine aspects, including innovation, functionality, ergonomics, ecology and durability. The Nikon D7000 camera is equipped with a new DX-format CMOS sensor, the new EXPEED 2 image-processing engine, a 2,016-pixel RGB metering sensor, an AF system utilizing 39 focus points and the D-Movie function that supports recording of full-HD movies. Nikon COOLPIX P7000 camera offers advanced shooting enjoyment nearly equal to that of a digital-SLR camera. It has an effective pixel count of 10.1-million pixels, is equipped with a 7.1x optical zoom NIKKOR lens that covers a broad range of focal lengths beginning at the wide-angle 28 mm (equivalent with 35 mm [135] format), and it makes the most of the large 1/1.7-inch, RGB CCD image sensor and optical characteristics.


Nikon S1100pj is the second projector-equipped model to offer new ways of enjoying a digital camera with the ability to project and share photos taken with the camera anywhere and anytime. Projector brightness has been increased by 40% over its predecessor, the S1000pj, for larger and clearer projection. Nikon’s most advanced binocular , the EDG 8×42 is loaded with legendary optical technologies for the ultimate in functionality and reliability for those who enjoy observing any aspect of nature, from its wildlife to the stellar bodies. 4,433 products from 1,700 companies in 60 countries were entered in the “red dot award: product design 2011” competition.




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