General Electronics Digital Cameras

Already one of the most trusted consumer brands in the world, GE will soon become one of the hottest names in high-quality digital still cameras.GE and corporate newcomer General Imaging Co. announced today that the two companies have reached an exclusive worldwide licensing agreement by which General Imaging will design, manufacture and distribute an all-new line of GE-branded digital cameras. Style will play important part with GE digital cameras as consumers are demanding not just advanced features but stylish designs with all the latest technology. Advanced features such as image stabilization, high ISO sensitivity, and panoramic stitching will be standard on all GE models. Entry-level GE digital cameras will start with 7 megapixels of resolution and 2.5-inch LCD screens. Higher-end GE cameras will offer up to 12 megapixels of resolution and 3-inch LCD screens. The eight new GE digital cameras will debut at the annual Photo Marketing Association trade show, March 8-11, in Las Vegas.

GE digital cameras will be available in North America from mid-April. Shipments to Europe and Asia are scheduled for later this year. GE digital cameras will be Number 1 in all aspects – quality, technology, performance and value. Only time will tell whether GE will be able to establish itself in the already saturated digital camera market.

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