Nikon 1 selected for the red dot: best of the best award

Nikon announced that four of its products are recipients of the prestigious red dot award: product design 2012, sponsored by Germany’s Design Zentrum Nordrhein Westfalen. The products selected this year are the Nikon 1, part of a new brand of Nikon digital camera system, the Coolpix AW100, the Coolpix P310, and the Prostaff 5 laser rangefinder, a product of Nikon subsidiary Nikon. The Nikon 1 camera system, which currently includes cameras, dedicated lenses, a dedicated Speedlight,a dedicated GPS unit, etc., was selected for the best of the best” award in the Entertainment Technology and Cameras category, one of the more competitive categories in which many truly superior products are entered.


4,515 products from roughly 1,800 companies in 58 countries were entered in the red dot award: product design 2012 competition. Winners will be on display beginning July 2, 2012 in the exhibition Design on stage – winners red dot award: product design 2012 at the Red Dot Design Museum on the premises of the Zeche Zollverein World Cultural Heritage Site in Essen Germany.