Olympus unveils OM-D E-M10- mirrorless interchangeable lens camera
The OM-D E-M10 is the Olympus mirrorless interchangeable lens camera OM-D series entry model, with the cutting-edge technology into a compact and lightweight body. The Olympus OM-D E-M10’s 16-megapixel Live MOS sensor, combined with the TruePic VII image processor and M.ZUIKO lenses, delivers beautiful image quality with high resolution, superior color reproduction and high sensitivity that exceeds other cameras in its class. A maximum sensitivity of ISO 25600 is perfect for shooting dark scenes and indoor shooting locations, and ISO LOW mode (100 equivalent) expands the low-sensitivity end.
Olympus OM-D E-M10 is is equipped with 81-point FAST AF and 8 fps high-speed sequential shooting that rivals the performance of the OM-D E-M1 flagship model. Olympus OM-D E-M10 is equipped with True Pic VII, the same image processor as the flagship model OM-D E-M1. Clear, high-resolution images are obtained by using Olympus-original Fine Detail II image processing technology, which maximizes lens performance by optimizing optical properties of the attached lens, sharpness correction and magnification chromatic aberration, and applying high-precision demosaicing and false color reduction processing compatible with no low-pass filter.
This ultra-compact model is equipped with a built-in high-powered, high-resolution Electronic View Finder (EVF) from the high-end OM-D E-M5, a feat that was not possible on traditional entry models. This large and clearly visible viewfinder features a magnification rate of approximately 1.15 xs, viewfinder coverage of approximately 100%, and provides powerful support when photographing moving subjects with its OM-D series quick response. The viewfinder is also equipped with Cat’s Eye Control used on the flagship OM-D E-M1 EVF, providing a natural view in the viewfinder.
The cemented optical system lens developed from ZUIKO lens optical design and manufacturing technologies, and the 14.4 million dot quick response, high-resolution LCD with no afterimages even when shooting fast-moving subjects, provide a clear and natural view to the very edges of the image. The OM-D E-M10 is equipped with the same VCM image stabilization mechanism as on the flagship model OM-D E-M1. With the newly developed 3-axis VCM image stabilization mechanism designed to be compact and lightweight, image stabilization is performed in three axes; horizontal and vertical angular blur, and optical rotational blur that cannot be corrected for with in-lens image stabilization.
The ultra-slim, compact and lightweight Olympus OM-D E-M10 body is built with precision-machined metal parts and a premium feel that inspires the user. Two easy-to-reach metal dials give excellent operability and improved control, and the grip is designed to rest comfortably in the user’s hand. Despite its size, the E-M10 is the first OM-D with a built-in flash that is optimized for 1/250 second synchronization, a benefit for daytime flash photography.
The Olympus OM-D E-M10 will be available in March 2014 in the following configurations. Estimated Street Price: $699.99 Body only, available in Black and Silver. $799.99 Body in Black or Silver with M.ZUIKO DIGITAL 14-42 mm f3.5-5.6 II R lens.