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Pentax announces K-50 DSLR in 120 brilliant and eye-catching color combinations


Pentax Ricoh today introduced the Pentax K-50 DSLR featuring advanced functionality beyond its mid-level classification. Ideal for photographers looking to transcend traditional DSLR offerings, the Pentax K-50 combines a uniquely advanced feature set with a consumer-friendly price tag. Rivaling many cameras higher in class, the K-50 boasts a long list of advanced specifications not found in other mid-level DSLRs. The K-50 is available in 120 brilliant and eye-catching color combinations and sets a new standard in the customization of electronics. Pentax’s Color to Order system takes advantage of a newly architected supply chain management system that is built to empower consumers to design the product they want.

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Thanks to the 81 seals set in its compact, lightweight, portable body, the K-50 is built to be weather-resistant, dustproof and cold-resistant, even at temperatures as low as -10°C. This means that the K-50 can be taken along on outdoor activities such as camping, mountaineering and sports, for the joy of high-quality digital SLR photography without worrying about weather conditions. Its compact, functional body is carefully contoured with delicate curves, assuring that even a photographer with a small hand will have a firm grip of the camera.
The K-50 features the state-of-the-art CMOS image sensor with a large image-capturing area measuring 23.7mm by 15.7mm, to assure high-speed image data readout. This image sensor is coupled with PRIME M — the same high-performance imaging engine incorporated in upper-class models — to deliver super-high-resolution, rich-gradation digital images with approximately 16.28 effective megapixels. The K-50 also offers super-high-sensitivity shooting at a top sensitivity of ISO 51200, allowing the photographer to handhold the camera for beautiful nighttime snapshots.
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The Pentax-developed SR (Shake Reduction) mechanism effectively compensates the adverse effect of camera shake to deliver sharp, blur-free images, even under shake-prone conditions such as when using a telephoto lens, shooting in the dark without flash illumination, or taking landscapes at twilight. This innovative mechanism works with almost all PENTAX interchangeable lenses — even those developed for film-format cameras.
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The K-50 captures high-resolution, full HD movie clips (1920 x 1080 pixels) in the H.264 recording format, with a choice of frame rate (30, 25 or 24 frames per second). It even comes with creative image-processing tools. The K-50 features a glass prism finder with nearly 100% field of view and approximately 0.92-times magnification (with a 50mm F1.4 lens at infinity) to cover the entire field of view for easy focusing and framing.
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The K-50’s 100% field of view viewfinder, innovative shake reduction system, four optional interchangeable focusing screens and a fast shutter with the ability to shoot at speeds up to 1/6000 of a second enable photographers to push the boundaries of high-speed shooting while providing total confidence that their vision is framed accurately and captured in complete focus. And, with new Eye-fi SD card compatibility built in photo and video sharing a breeze! Users can enable automatic transmission of images and video to a smartphone for rapid sharing and even select their favorite images and re-size them before transmission.
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In addition to the standard rechargeable lithium-ion battery capable of capturing approximately 480 images with a single recharge, the K-50 can also be powered by four AA-size batteries using the optional D-BH109 AA Battery Holder. The K-50 DSLR is available with a suggested retail price of $699.95 for body only, $779.95 for the kit including DA-L 18-55mm WR lens and $879.95 for the dual lens kit including the DA-L 18-55mm WR and DA-L 50-200mm WR lenses.
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Sample image:
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