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Pentax announces Marc Newson designed K-01 APS-C mirrorless camera


The new PENTAX K-01 is another bold effort from the manufacturer that is known for pushing camera size, color, durability, and now, design, to the limit. Widely known for designing a wide range of objects from furniture and household products to bicycles, cars, aircraft and yachts, Marc Newson has had collected works displayed in The Museum of Modern Art (MoMA) in New York City and many other major museums.


The contemporary, timeless K-01 houses a full array of advanced functions and user-friendly features in a camera body with remarkable form and function. Built around a 16MP APS-C sensor, the new PENTAX K-01 can mount most of the lenses Pentax has ever made. It features sensor-shift image stabilization, a 921,000 dot fixed rear LCD and can shoot at up to 6 frames per second.

The elimination of an optical viewfinder and quick-return mirror gave Newson more freedom in designing the camera body, and the K-01 showcases Newson originality in every detail. Available in black, white and Newson’s signature yellow colors, the K-01 features the designer’s autograph logo stamp on the bottom of each camera.
The famed designer’s touch also is evident in a new smc PENTAX-DA 40mm F2.8 XS interchangeable lens.As the world’s thinnest interchangeable lens, the new 40mm combines with the PENTAX K-01 camera body to deliver a unique ILC system that is perfect for photographers who are as keen on design as they are on performance. Together, the K-01 and 40mm lens system mark the intersection where high technology and high design meet.

The K-01 will be available in yellow, black and white in March 2012 for $749.95(body only) and $899.95(lens kit including new DA 40mm XS) in Marc Newson designed packaging and with the Marc Newson designed strap.The smc PENTAX-DA 40mm F2.8 XS unifocal interchangeable standard lens will ship at the same time for $249.95.

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