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Samsung NX100 mirrorless camera equipped with the world’s first i-Function lens announced


Samsung today announced the launch of the unique Samsung NX100 – an innovative mirrorless camera equipped with the world’s first i-Function lens, putting the perfect picture at the fingertips of all photographers through a completely new way of controlling your camera. The Samsung NX100 shares the industry leading technology of the NX10, such as an APS-C size sensor for quality images and a 3-inch AMOLED screen for clear and easy viewing. The body of the camera is slim, sleek and stylish, and it also features the intuitive i-Function lens which allows users to control their camera through the lens for the first time. The NX100 also boasts one of the fastest AF on the market today, which ensures that users never miss a moment, as well as an ISO that is raised to a maximum of 6400 for action shots.


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The Samsung NX100’s shutter button and curved body have been inspired to an attractive natural shape. The lightweight, compact and modern design makes the camera extremely portable, allowing users with a creative flair to carry the NX100 with them anywhere and for any occasion.
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The NX100 supports HD movie recording at 720P, to capture the finest details of your memories. It also contains a ‘Sound Picture’ mode that can record audio whilst a photo is taken. To ensure each image is perfect quality, even when lenses are being changed regularly, the NX100 also features a supersonic dust reduction feature to remove any foreign particles from the lens before shooting.
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At launch the NX100 will be equipped with a range of innovative lenses and accessories including a compact zoom 20-50mm lens, a small and light 20mm wide angle Pancake lens (to be introduced shortly after launch). Two additional specialized lenses will be made available in the first half of 2011 – a 60mm Macro lens and 18-200mm Super Zoom lens. The NX system will be further enhanced with more accessories, including an Electronic Viewfinder, Flash and GPS tracker to capture your exact geographical location.
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