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Sony announces an impressive addition to its full-frame mirrorless camera line-up – α7R III


Sony today announced an addition to its full-frame mirrorless camera line-up, the α7R III (model ILCE-7RM3). The new Sony α7R III combines a high-resolution 42.4 MPi back-illuminated Exmor R CMOS image sensor with impressive shooting speeds at up to 10 fpsii with full AF/AE tracking, as well as beautiful image and 4K6 video quality, wide 15-stop9 dynamic range, high sensitivity with noise reduction of almost a full stop and more.

The 42.4MP high-resolution, back-illuminated Exmor R CMOS image sensor utilises a gapless on-chip lens design and AR (anti-reflective) coating on the surface of the sensor’s seal glass to dramatically improve light collection efficiency, resulting in high sensitivity with low-noise performance and wide dynamic range.
This new full-frame mirrorless camera α7R III is built without an optical low pass filter to maximise resolution, while also having the ability to output 14 bit RAW format even when shooting in silent or continuous mode. The camera is equipped with an innovative 5-axis optical image stabilisation system that has been fine-tuned to support its high-resolution shooting capacity, resulting in a 5.5 stepv shutter speed advantage, the world’s highest compensation performance for an image stabilisation system.
The new low-vibration shutter that reduces vibration and image blur in all modes, including the high speed 10 fps shooting, as well as several advancements in accurate colour reproductions of skin tones. With these immense capabilities and a compact, lightweight body, Sony α7R III is an extremely versatile tool for photographers, videographers, multi-media creators and all other types of professionals that demand reliability, flexibility and versatility. The Sony α7R III Full-frame Interchangeable Lens Camera will ship in Europe in November 2017, priced at approximately €3500.



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