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Sony launches world’s Smallest and Lightest 20x Optical Zoom Compact camera- Cyber-shot WX300


The slim, super-stylish Cyber-shot WX300 camera is the world’s smallest and lightest digital still camera that packs a powerful 20x optical zoom range1. A perfect pocket-sized travel partner, the WX300 camera features a high-quality Sony G Lens that handles wide-angle landscapes, portraits and dramatic close-ups with ease. Autofocus on the new WX300 camera has also been improved compared to its predecessors, and is now about 3.6×3 faster than previous models. The new WX300 camera has built-in Wi-Fi capabilities, utilizing Sony’s PlayMemories Mobile application, available for both Android and iOS app platforms, to wirelessly transfer photos and videos to a connected smartphone or tablet.

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The slim, super-stylish Cyber-shot WX300 camera also allows a connected device to be used as a handy wireless remote to control the camera – ideal for self-portraits and group shots where the photographer wants to be included. Still images stored in the camera can also be viewed wirelessly on a networked TV. The Optical SteadyShot image stabilization dramatically reduces the effect of hand shake and ensures crisp, blur-free still images.
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Image stabilization during zoom has been greatly improved and is about twice as effective compared to previous 20x optical zoom Sony cameras. It’s enhanced by Active Mode, which ensures that handheld movies look smooth and steady at all zoom ratios. Battery life has also been boosted, as the new model packs enough stamina to shoot up to 500 photos (CIPA measurement) from a single charge.Also featured on the new Cyber-shot camera, Triluminos Color gives a rich, vivid palette of supremely natural colors when viewing photos on compatible BRAVIA TV with support for Triluminos Display.The new Cyber-shot WX300 compact camera will be available this April for about $330.