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Sony DSLR- α55 (A580) records 1080p full HD movies and deliver 7 fps in continuous shooting mode


Appealing to photographers ready to explore sophisticated new creative possibilities, the Sony DSLR- α55 (A580 in Europe) offers unparalleled levels of imaging refinement. At the heart of Sony α55 DSLR is a new-generation Exmor APS HD CMOS Sensor processor. Together with the latest iteration of Sony’s powerful BIONZ imaging processor, it supports high-speed continuous shooting plus a sophisticated range of digital image compositing and processing functions. The Sony α55 (A580) can freeze fleeting photo opportunities at up to 7 fps in Speed Priority Continuous Advance mode. As an additional refinement, new Focus Check Live View mode simplifies critical assessment of the finest image details. A real-time ‘feed’ from the main sensor can be viewed on the LCD monitor, with switchable magnification allowing close-up confirmation of delicate manual focus adjustments. Contrast AF method is selectable in focus check Live View mode.


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Articulating up or down for comfortable framing in any shooting position, the bright 7.5 cm (3.0″) Xtra Fine LCD offers a bright, high contrast view with superb detail and colours. The DSLR-α55 (A580) is compatible with the full α range of over 30 A-mount interchangeable lenses of Sony and Carl Zeiss and offer SteadyShot INSIDE. This in-body sensor shift image stabilization system provides up to 4 exposure steps of anti-shake correction when shooting handheld.
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The DSLR-α55 (A580) offers Full HD video shooting. Just touch the dedicated Movie button and record detail-packed HD videos and crisp stereo sound in a choice of AVCHD 1080i or web-friendly MP4 formats. Thanks to the large, high-resolution Exmor APS HD CMOS Sensor, it’s possible to capture stunning HD movie clips with beautiful background defocus (‘bokeh’) effects.
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DSLR enthusiasts will also welcome the bright, high contrast optical viewfinder with 95% frame coverage that provides a supremely detailed view while composing still images. Depth of field preview is now available at the touch of a button. The camera feature 3D Sweep Panorama, allowing photographers to capture detail-packed extra-wide panoramas with a huge field of view. 3D panoramas can be enjoyed on any compatible 3D HD television. The new Sony camera accepts both Memory Stick PRO Duo (including Memory Stick PRO-HG Duo) and SD (including both SDHC and SDXC formats) media. Sony DSLR- α55 (A580 in Europe) will be available in Japan next month for approximately 90,000 yen ($1055) body and 95,000 yen ($1117) for standard zoom kit.
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