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Sony launches affordable new entry-level cameras-DSLR-A390 & DSLR-A290


The α (Alpha) digital SLR range from Sony grows further with two stylish, affordable new entry-level cameras. Ideal for first-time DSLR users, the DSLR-A390 (α390) and DSLR-A290 (α290) offer a dramatic step up in picture quality and creative options from point-and-shoot compact cameras. With a resolution of 14.2 effective megapixels for flawless, low-noise images, both cameras offer the speedy shooting responses that are prized by DSLR users. The α390 adds the extra benefit of Quick AF Live View. Both Sony digital SLR cameras feature an attractive new grip design that allows even more comfortable handling. Upper control areas of both models have also been revised with a clear, uncluttered new button layout. The α290 offers the same 14.2 effective megapixel resolution as the α390 in a compact body that weighs just 456g (excluding battery and media).


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The α390 and α290 include a mini-HDMI terminal for direct connection to any HD Ready TV (requires optional cable). Support for PhotoTV HD ensures even better-looking still image reproduction on compatible BRAVIA models. BRAVIA Sync allows control of slideshow and other camera playback functions in comfort using your TV remote. The stylish, easy to use new α390 and α290 digital SLR cameras by Sony are available from summer 2010.




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