McDonald launches in-store digital media service m-Venue
McDonald’s has begun testing an in-store digital media service called m-Venue, offering music and video content from Sony BMG, Universal Music Group and others. The service, announced September 25, allows customers to browse and download music and video from their mobile phone or Wi-Fi-connected laptop when within a specific area in the restaurant. The pilot restaurant, in the Woodfield Mall at Schaumberg, Ill., features several flat panel displays promoting the content and customer text messages.
McDonald’s says food sales have increased 17% since the service’s introduction.McDonald’s Corporation is the world’s largest chain of fast-food restaurants, selling primarily variations on meals consisting of hamburgers, french fries and carbonated drinks. The company is associated with its standardized menu and commitment to fast.