Sony announces Road to Zero environmental plan

SONY_ROAD_TO-ZERO.jpgSony today announced its Road to Zero global environmental plan. The plan, which includes a long-term goal of achieving a zero environmental footprint by 2050, uses backcasting methods to set specific mid-term environmental targets for the next five years in line with that goal. Sony’s definition of zero environmental footprint is not only limited to the neutralization of carbon emissions, but also extends to waste and use of finite materials such as oil-derived virgin plastics. In Japan, Sony is the only company that voluntarily collects used small-sized consumer electronics on an experimental basis jointly with a municipality, Kitakyushu City in southern Japan.

Gold, silver, bronze and palladium are extracted from the products discarded by city residents and are subsequently reused by Sony. The new VAIO W eco edition- designed to be the industry’s most environmentally friendly laptop, features recycled plastic parts, an electronic manual and an innovative carry-bag that saves 10% in CO2 emissions during production.

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