LG introduces World’s Slimmest Smartphone with breakthrough NOVA display technology


LG will unveil a new Android smartphone, LG Optimus Black, at the 2011 CES. Providing users with a dramatically brighter 4-inch NOVA display in the world’s slimmest 9.2 mm mobile device, LG Optimus Black creates a one-of-a-kind user experience unlike anything before. Available for the first time in the mobile market, LG Optimus Black’s NOVA display is designed to be the brightest, clearest and most readable among mobile screens with 700 nits of brightness for optimal visibility. The NOVA display on LG Optimus Black also radically reduces power consumption by 50 percent during general indoor use compared to a conventional LCD. Similarly, AMOLED consumes twice as much power as NOVA to display a full white screen. NOVA technology featured on LG Optimus Black also enables users to maintain visibility whether indoors or outdoors under strong sunlight.


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Making a strong visual statement, LG Optimus Black weighs only 109g and offers sleek lines and smooth edges that improve handheld grip. All LG Optimus Black features are available on the Android 2.2 Froyo platform with Android 2.3 Gingerbread upgrade capability. Utilizing the 2MP front-facing camera, LG Optimus Black allows users to utilize video telephony functions of higher quality after upgrading to Android’s Gingerbread.The LG Optimus Black will be rolled out globally in the first half of 2011.




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