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The Emerging Trend of Shopping for Clothes Online


The advent of World Wide Web in the 90s brought in a whole lot of changes with the internet gradually permeating in every sphere of life, notwithstanding shopping which in return led to springing up of a mélange of online shopping stores in a decade’s time. The attitude towards online shopping has changed too with more and more shopaholics now turning to the Internet to satiate their thirst for shopping rather than hitting the busy streets and shoving past jostling crowds to purchase from retail stores. Gone are the days when online shopping brought up skeptical thoughts in people’s minds who wavered in their decision as to whether to use their debit and credit cards to make online transactions by furnishing details.

Today with technological excellence reaching unprecedented heights and transactions on the internet being made secure and reliable people are moving more towards virtual shopping than buying amidst the crowded shopping plazas. This paradigm shift from retail to online shopping has been witnessed more in the genre of apparel shopping which has turned out to be one of the major search categories for shopping via the internet in India.

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Growing Popularity of Clothes Shopping Online
Recent studies of online search engines depicted a sharp rise in apparel shopping in India with the trend moving towards making clothes shopping the biggest category surpassing even the whopping percentage of purchases for consumer electronics. In fact, searching for clothes and accessories formed 35 to 36 percent of purchases, overriding the 30 percent of consumer electronics and other products such as books, home and furnishing, personal care, healthcare and the likes which amounted to the remaining 30 to 35 percent of the total online shopping record. The reason has been attributed to the impeccable and extensive collections of apparels found online which are once again subcategorized under myriad heads such as ethnics, Western Wear, Sportswear, winter wear, Lingerie and Nightwear. While women indulge in most shopping done on the internet buying apparels using online shopping coupons of sites like Myntra, for themselves as well as their families and kids, men too are not lagging behind either considering the coveted choices of latest trends available at the online clothing stores. Moreover, the ease of surfing the new through smartphones is one more reason leading to the surging amount of shopping via the World Wide Web. Thanks to the immaculate mobile technology that today’s tech-savvy shoppers have adopted with aplomb coupled with the convenience of delivery at the doorstep and shopping without any geographical restrictions, people today prefer shopping even during their lunch or wee hours of night than having to barge in through high-traffic areas to get to malls.

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Making the Best of Apparel Shopping Online
While there are several of those pro online shoppers who know just the tricks and tactics for shopping right from virtual platforms, there are still many who hesitate from buying clothes online simply because online shopping comes with no-trial opportunities. Whether you are purchasing from the big box online shopping websites or from a custom couturier getting to know your own body measurements is imperative to understand what would exactly fit you the best. Women require measuring up their bust, hips and waist, while men need to be aware of the exact measurements of their chest, shoulder, neck and waist. When shopping for garments be sure to glimpse through the product descriptions of each item you intend to buy along with measurement specifications.

It is important to remember different manufacturers and brands have specific sizes and it might so happen that a small size clothing of one manufacturer may correspond to a medium size of another brand. Some top-notch websites give you exact measurements corresponding to top-notch brands, enabling you to compare the brand of the apparel you want to buy with the size specifications of the brand you have worn before or which fits you the best. You can also undergo trials virtually by checking out how each size of the clothing would fit your silhouette after entering your own perfect body measurements. Size charts by different manufacturers can also come handy in determining which outfit should be tried. After every attempt to get the best fit you find after delivery that it would be better if the dress would have been a size smaller or bigger, you can always raise a request for exchange within the stipulated period when Easy Returns and Exchanges are accepted by the particular shopping website.
One of the main reasons for the escalating demands for online apparel shopping is undoubtedly the fabulous bargains you get out of it. Reputed online stores like Myntra.com provide their customers extensive repertoire of top-notch clothing brands at amazingly low prices with additional deals and offers showered almost every day or with every upcoming festivity. You can also avail further discounts on your purchased dresses by making the most of shopping coupons of Myntra which can be obtained through third party coupon websites. Just mention the coupon code in your shopping cart and you will be eligible to pocket additional savings with your ordered purchase.

If you have any queries as to choosing the right size of apparel or if there is any issue with delivery or other related problems you can directly get in touch with the customer service department and get clarifications to your questions instantly. With the convenience of easy returns and exchanges, 24/7 shopping opportunity and in-depth guidance proffered, online shopping stores supersede their retail counterparts by virtue of bestowing you with optimum ease and satisfaction to shop till you drop.




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