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Panasonic Develops Worlds First Makeup Design Tool Utilizing Image Recognition and Processing Technologies


Panasonic has developed an industry-first “Makeup Design Tool,” which lets users intuitively and easily design makeup by using a touch pen and applying makeup to a facial photograph. Working closely with professional makeup artists, Panasonic has transformed “makeup,” which has traditionally been an analog technology, into digital. User can design makeup as though she is actually applying makeup. The tool replicates the colors and textures of cosmetics, and the brush tool can actually respond to pen pressure to apply a denser colored makeup. The brush tip size can also be adjusted.


Using facial recognition technology, the tool analyzes the proportions of one’s face, which is fundamental when applying makeup (the balance of each part of one’s face such as the eyes or nose) and displays tips on how to apply makeup. For example, the tool analyzes the balance when one’s face is divided vertically into 3 parts (compared against equal proportions), and can show tips on how to apply makeup for a better balance using any facial image. The makeup designed can also be superimposed on moving facial images captured by the same tablet to simulate what it would look like under actual lighting.

The tool may be used for a wide range of applications, for example, as a communication tool that can be used by beauty advisors to speak to customers at cosmetic counters, to recommend makeup to customers at photo studios, wedding venues, beauty salons, and by beauty and cosmetology schools to create educational materials and for makeup technique training. The Panasonic Makeup Design Tool is available to experience in the Panasonic booth at CEATEC JAPAN 2017.

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