Mazda launches all new Atenza with world’s first brake energy regeneration system in a passenger vehicle-Eloop

Mazda today unveiled the all new model Mazda Atenza (known overseas as Mazda6). Mazda Atenza goes on sale today at all Mazda and Mazda Anfini dealerships throughout Japan. The all-new Atenza is Mazda’s flagship model and adopts the company’s new-generation SkyActiv Technology and new design theme, KODO – Soul of Motion. All model grades are equipped with the full range of SkyActiv Technology in order to provide powerful and refined driving with a comfortable and high quality ride.


The engine line-up includes the SkyActiv -D 2.2, a highly-efficient and powerful new-generation clean diesel engine. All models come with i-stop, Mazda’s idling stop system, and i-ELOOP, a new brake energy regeneration system. Both the sedan and the wagon featuring the clean diesel engine achieve the best fuel economy ratings in their class.

The all-new Atenza also incorporates i-ActivSense. a series of advanced safety technologies designed to support safe driving. Using cameras and millimeter-wave radars to detect obstacles, i- ActivSense. includes systems which automatically apply the brakes in an emergency, sound an alarm if the vehicle drifts out of its lane, and prevent the car from taking off if the driver mistakenly steps on the accelerator instead of the brake. The all-new Atenza offers an ideal driving environment. The driver’s field of vision has been widened by moving the A-pillar rearward and positioning the tire house farther forward has allowed a natural pedal layout with no offset.
The all-new Atenza not only offers powerful and responsive driving, but also vastly improved fuel economy thanks to the highly efficient SKYACTIV engine and transmission. Fuel economy is further improved with i-stop, Mazda’s idling stop system, and i-Eloop, a new brake energy regeneration system. Both systems come standard with the new Atenza. i-Eloop is the world’s first brake energy regeneration system in a passenger vehicle to use a capacitor to store electricity. The manufacturer’s suggested retail price ranges from 2,500,000 yen ($30,797) to 3,400,000 ($41,884) yen including tax. Mazda expects to sell 1,000 units per month.