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Yamaha increases supply of electrically power assisted bicycles system kits to Europe


Yamaha has begun supplying system kits for electrically power assisted bicycles to two bicycle manufacturers in Europe – German bicycle manufacturer Winora-Staiger GmbH and CycleVision A/S . Winora-Staiger’s main market is in Germany, while CycleVision’s main sales network is in France, the Netherlands, and Belgium. The system kit for electrically assisted bicycle comprises a drive unit, a battery, a display, and a charger. Yamaha will also supply design parts such as plastic covers if required.

The demand for electrically assisted bicycles in Europe (also known as e-bikes ) reached Yamaha’s expectations of 850,000 units in 2012, making Europe one of the major markets for electrically power assisted bicycles. Germany and the Netherlands comprise over half of the European market.

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