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Casio to showcase unique analog watches at Basel World 2013


Casio announced today that its booth at Basel World 2013 will feature an entirely new design. The new Casio booth employs a more distinctive design based on the concept of innovation and functionality, and boldly features the G-SHOCK watch, which is currently celebrating its 30th anniversary. This year, the booth will showcase unique analog watches by Casio that offer new value leveraging the company’s original sensor technology. The world’s largest watch exhibition, Basel World 2013 will be held in Basel, Switzerland, from April 25 to May 2, 2013.

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The new Casio booth includes a large design feature measuring 7 meters high, employing a motif of the DW-6900, the world’s most popular G-SHOCK model. Along with this special exhibit area highlighting the toughness of G-SHOCK, a racing car will also be on display from Infinity Red Bull Racing, the Formula 1 team that Casio supports through a partnership agreement. Exciting new products will be unveiled for the G-SHOCK, OCEANUS, PROTREK, EDIFICE, Baby-G, and SHEEN brands.

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