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Panasonic unveils its latest range of Beauty and Grooming Products for Modern Women


On the 13th of September 2012, Panasonic Asia Pacific unveiled its latest range of innovative Panasonic Beauty products for the South-East Asian market. The Beauty of Empowerment campaign was launched at the first-ever regional press conference held at St. Regis Bangkok. Panasonic Beauty products have achieved overwhelming market share in Japan, averaging from 40% to close to 90% across various product categories – a long way from the very first hairdryer manufactured in 1937! Behind this success is more than 30 years of research and development. Panasonic is excited to now bring these beauty and grooming essentials to South-East Asia.


The Nanocare Hairdryer, Nanocare Facial Ionic Steamer, Eyelash Curler and Pocket Doltz Toothbrush provide fuss-free beauty solutions for busy and active women. Thanks to Panasonic’s unique nanoe technology, hair is shiny and well-moisturised; scalp becomes healthier; and skin is firmer and more supple. These beauty products are also stylishly designed and easy to use, making it a breeze to look good and feel good.

The new range of Panasonic Beauty products will be available in each of the five South-East Asian countries in October this year, with the exception of Thailand, where the Nanocare Facial Ionic Steamer will be launched in November.

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