Panasonic develops industry’s first flat-panel television compatible with Yahoo Japan’s auction service

Panasonic has teamed up with Yahoo Japan for the joint development of the industry’s first flat-panel television to be compatible with Yahoo Japan’s auction service, Yahoo! Auctions. Panasonic will showcase the concept model at the CEATEC JAPAN 2010 exhibition. The concept model on display also offers an electronic magazine viewing feature for several types of magazines, including Yahoo Japan’s X BRAND, Viewn Corp.’s Viewn, and the lifestyle magazine Tokyo Calendar published by Access Co., Ltd. The addition of these new online services will further expand Panasonic’s own TV de Net online service content.

Since its launch in 1999, Yahoo! Auctions has become the most extensive online auction service in Japan. Now, Panasonic and Yahoo Japan have teamed up together to develop a television-based auction service with user-friendly screen design and operations, and simple payment systems, to bring to the whole family the enjoyment of the service. The companies aim to release the product commercially next spring.

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