Sony announces SLT-A77 (α77) and SLT-A65 (α65) DSLR Cameras with worlds first OLED Tru-Finder viewfinder


Blazing speed, enhanced image quality, high resolution and incredible performance are just some of the features advanced amateurs and photo enthusiasts will find in Sony’s newest alpha cameras, models SLT-A77 (α77) and SLT-A65 (α65). Sony’s latest refinements to its Translucent Mirror Technology make these new cameras the fastest, most responsive interchangeable lens cameras in their class, as well as set new performance benchmarks that even professional DSLRs have yet to achieve. Revised ergonomics on both cameras include a comfortably contoured new grip design and tactile new button layout for ‘eyes off’ operation while viewing via the high-resolution XGA OLED Tru-Finder viewfinder.
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The α77 and α65 both feature a newly developed Exmor APS HD CMOS sensor with 24.3 effective megapixel resolution, as well as the world’s first XGA OLED Tru-Finder viewfinder. The sensor teams with the next generation of Sony’s BIONZ image processing engine to handle huge amounts of high speed data from the camera sensor, enabling unprecedented response times and flawless image quality with ultra-low noise when shooting still images or Full HD video.
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The much anticipated successor to Sony’s acclaimed α700 DSLR, the α77 boasts the world’s fastest continuous autofocus (AF) shooting performance (among DSLRs in Aug 2011), capturing a burst of full resolution, 24 megapixel images at 12 frames per second with full-time phase-detection AF. The α65 achieves a similarly impressive 10fps shooting speed.
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Shooters can compose and review stills and video on the adjustable-angle three-inch Xtra Fine LCD display that offers high resolution (921k dot) and TruBlack technology for superb detail and contrast. As an extra refinement, the α77 introduces the world’s first three-way adjustable screen that tilts and pivots freely for effortless framing at any angle (α65: two-way adjust LCD).
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Both cameras showcase a remarkably crisp OLED Tru-Finder viewfinder, the world’s first of its kind. With a 2359k dot (XGA) resolution, this precision electronic viewfinder offers a bright, highly detailed, high contrast image with 100 percent frame coverage and a wide field of view comparable to the most advanced class optical viewfinders.The Smart Teleconverter displays an enlarged central portion of the image sensor, allowing compositions to be displayed clearly on the OLED viewfinder and captured as 12 megapixel images with a digital zoom factor of 1.4x or 2x.
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In another first for DSLR cameras, both new models can capture Full HD video at 60p (progressive) frame rates – incorporating the recently introduced AVCHD Progressive (Ver. 2.0) format. Also, 24p shooting is available for capturing beautiful cinematic video footage. Manual focusing and P/A/S/M exposure modes, familiar to creative filmmakers, also can provide enhanced control during video shooting.
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The α77 adds front and rear control dials for intuitive fingertip operation and a separate top-mounted LCD data display. The durable body features magnesium alloy panels for strength and lightness. A new shutter unit on the α77 is tested up to 150,000 cycles and supports an ultra-fast minimum 1/8000 sec shutter speed (1/250 sec flash sync). On-board GPS allows automatic geo-tagging of photos and video clips with location data.
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An optional dust- and moisture-resistant VG-C77AM Vertical Grip for α77 assures comfortable handling in vertical shooting positions. It can house up to two NP-FM500H InfoLITHIUM batteries, doubling shooting stamina up to approximately 1060 shots (via LCD monitor)/940 shots (via Tru-Finder viewfinder) when using Memory Stick PRO Duo media. Other new A-mount system accessories include a back pack (LCS-BP2), soft carrying cases (LCS-SC21 and LCS-SC8), LCD protectors and eyepiece cups.
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The new α77 Translucent Mirror interchangeable lens camera will be available in a kit with the new SAL1650 f2.8 lens for about $2000, and offered as body-only for about $1400. The SAL1650 lens will also be sold separately for about $700. The new VG-C77AM vertical grip, designed for the α77 camera, will be available in October for about $300. The new α65 Translucent Mirror interchangeable lens camera will be available in a kit with a standard 18-55mm lens (SAL1855) for about $1000, and offered as body-only for about $900. Both the α77 and α65 cameras kits and the new SAL1650 lens will be available this October.
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