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Hyundai Motor partners with Israeli start-up MDGo to enhance vehicle safety through AI

Hyundai Motor and MDGo will co-develop connected services that bring the worlds of health and automotive closer than ever. MDGo’s intelligent injury analysis system uses an elaborate AI algorithm that measures the attributes applied to the passengers in real-time and alert emergency services and medical facilities to a driver’s likely injuries following a road traffic accident. Using the spectrum of sensors in the car and MDGo technology, Hyundai Motor will be able to send emergency services a wealth of data like injury level information and safety system activation.

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 Crucially, the innovation will secure golden time that enable emergency services to assess the required scale of response and deploy appropriately skilled medical personnel before arriving at the scene of an accident. The MDGo AI technology interprets accident data and compiles numerous sets of insights regarding the occupants and the vehicle. Within seven seconds of impact, emergency services are sent a detailed analysis of potential injuries, communicated through medical terms.

The AI system is continually learning and refining its interpretation of different accident scenarios. This process of iterative enhancement is facilitated by hospitals inputting real data on patients’ injuries, which the system compares to its prediction to further refine its analysis. The new partnership will also help Hyundai to enhance the active and passive safety capabilities of its vehicles. Big data gathered from detailed, intelligent analysis of multiple accident scenarios will inform Hyundai of how to bolster crash structures and integrate new technologies to overcome issues identified by the AI analysis.

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