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Asus starts green computing revolution with Bamboo Series notebooks


Asus today launched the Asus Bamboo Series notebook, a groundbreaking bamboo-clad product that is truly green throughout every phase of its life – from its conception, production and use to its eventual recycling and disposal. The ultra slim Asus Bamboo Series notebook is currently available in two versions: a 12.1″ model that weighs 1.57kg and an 11.1″ model that weighs a mere 1.25kg. Both house Intel Core2 Duo processors and are fitted with DDRII RAM.
Press Release after the jump


The Asus Bamboo Series notebook – as with the new generation of Asus notebooks released to market from the second half of 2008 – is remarkably energy-efficient, thanks to the implementation of Asus’ exclusive Super Hybrid Engine technology, which is the product of a comprehensive redesigning of the hardware, software and BIOS on the part of Asus’ engineers. With the accrued power savings, Super Hybrid Engine reduces yearly CO2 emission by 12.3kg per notebook. Given that ASUS ships approximately 6 million notebooks per year, this works out to a massive 73.8 million kilograms of CO2 emission reduced per year, which equates to saving 36 million trees annually.
Taipei, Taiwan, August 28, 2008 – ASUS, recognized as a highly environmental friendly company in the Computers and Peripherals Industry by oekom in 2007*, today launched the ASUS Bamboo Series notebook, a groundbreaking bamboo-clad product that is truly green throughout every phase of its life – from its conception, production and use to its eventual recycling and disposal. In developing the ASUS Bamboo Series notebook, ASUS staff at all levels leveraged the full spectrum of environmental expertise that the company has accumulated since 2002 when it initiated its Green ASUS drive – before the RoHS and WEEE directives were enforced – and utilized the comprehensive green product design and management tools specifically created to encourage the disciplined adherence to green principles at a systemic level.
The ASUS Bamboo Series is a major milestone for ASUS and the IT industry at large, as it signals the coming of age of green technologies that are no longer confined to the conceptual realm, and that are implementable on a mass production scale. It also serves as a tangible manifestation of ASUS’ commitment to continually bolstering its green capabilities. Finally, it is proof positive that meeting the demands of modern computing can be reconciled with the need to preserve the Earth, especially when a green mentality has become deeply ingrained in the solution provider’s culture – just as it has at ASUS.
The ASUS Bamboo Series notebook: A Seamless Marriage of Art and Engineering
The first thing about the ASUS Bamboo Series notebook that commands immediate and unfailing attention is its artisan-grade Moso bamboo paneling, which is crafted with the precision and care typically associated with bamboo instruments and arts and crafts. The organic tactility, refreshing scent and minimalist aesthetics of bamboo lend the ASUS Bamboo Series notebook an arresting aura of spirituality, warmth and old world charm that synthetic materials and cold, impersonal metals will struggle to replicate. With every touch, users will be able to feel the difference – the bamboo gives an instant sense of familiarity, just like the sensation one would get from running one’s fingertips across furniture. The sensation of being close to nature is even conveyed when users use the touch pad. The genuine bamboo fiber patterns on the touch pad create the sensation of touching live bamboo. Furthermore – like any piece of original art – every ASUS Bamboo Series notebook is unique, each with its own natural patterning that is brought out beautifully by ASUS’ proprietary manufacturing process. The air of individuality of each piece can be further enhanced by several treatments that yield different colors, or by laser etching distinctive designs onto the ASUS Bamboo Series notebook’s bamboo-clad cover.
The ultra slim ASUS Bamboo Series notebook is currently available in two versions: a 12.1″ model that weighs 1.57kg and an 11.1″ model that weighs a mere 1.25kg. Both house Intel® Core™2 Duo processors and are fitted with DDRII RAM.
ASUS Super Hybrid Engine: A Next Generation Breakthrough in Power Efficiency
All of the ASUS Bamboo Series notebook’s power does not come at the expense of the environment. On the contrary, the ASUS Bamboo Series notebook – as with the new generation of ASUS notebooks released to market from the second half of 2008 – is remarkably energy-efficient, thanks to the implementation of ASUS’ exclusive Super Hybrid Engine technology, which is the product of a comprehensive redesigning of the hardware, software and BIOS on the part of ASUS’ engineers.
The most remarkable breakthrough of Super Hybrid Engine is that it accords users the control they need to obtain their desired level of performance – either improving power efficiency or boosting performance by the same technology core. In terms of power efficiency improvement, Super Hybrid Engine can extend battery life between 35% and 70% as compared to notebooks with the same specifications but without the technology, and yet enable users to boost their systems’ performance by up to 23%. It achieves this by intelligently monitoring the power requirements of the notebook’s components and automatically adjusting the power levels in real-time to match the current consumption needs, thus optimizing both system performance and power efficiency. Users are also given the option of selecting from a number of presets manually to ensure that the notebook conforms to the owner’s usage demands.
With the accrued power savings, Super Hybrid Engine reduces yearly CO2 emission by 12.3kg per notebook. Given that ASUS ships approximately 6 million notebooks per year, this works out to a massive 73.8 million kilograms of CO2 emission reduced per year, which equates to saving 36 million trees annually.
Bamboo as an Alternative Material: The Natural Choice
ASUS has achieved international renown for its research into, and inspired use of, biodegradable materials such as leather in its products, but its decision to embrace bamboo is nothing short of ingenious. Through the use of bamboo which has an immense tensile strength that rivals that of many metal alloys, the ASUS Bamboo Series notebook is highly resilient – an attribute proven conclusively by the fact that it is the first notebook to have survived the unforgiving conditions of snow-capped Qomolangma Peak, which stands at a staggering height of 8,848 meters (29,028 feet). Bamboo also has a renewal rate that no other plant can match. It has been known to grow 60cm in just 24 hours, reaching its maximum height in several years. Bamboo is also capable of regenerating itself upon harvesting without necessitating replanting, making it possibly the perfect renewable resource.
It’s Easy Being Green
The crux of the message borne by the ASUS Bamboo Series notebook is that “it’s easy being green”. This message resonates at both the consumer and solution provider strata. For consumers, being green is a simple matter of making smart, environmentally-conscious purchasing decisions. Choosing the ASUS Bamboo Series notebook – or any of ASUS’ notebooks, all of which were designed and manufactured in strict adherence to the same rigorous green policies and standards that governed the development of the ASUS Bamboo Series notebook – over less green alternatives, will help to preserve the Earth in no small measure.
For solution providers, the key to going green entails looking beyond mere legal compliance and proactively inculcating green values among staff. ASUS is the beacon of success for this approach. In relation to the ASUS Bamboo Series notebook for instance, staff spanning the research and development, strategy development, manufacturing, procurement, quality control, sales and marketing and even administrative departments rallied behind a common raft of green principles set by a steering committee headed by the Chairman of ASUSTek Computer Inc., Jonney Shih. This was only made possible by the company-wide green design, manufacturing and procurement systems that ASUS has in place, as well as its considerable investment into green-oriented e-learning platforms and staff education programs.




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