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HP and AMD Provide Technology Fit for a King in Shrek the Third


HP and AMD announced that their technology helped DreamWorks Animation SKG create the digital magic audiences will experience in “Shrek the Third,” released in U.S. theaters today. During the film production process, HP ProLiant DL145 servers and HP xw9300 workstations powered by AMD Opteron dual-core processors provided DreamWorks Animation artists with the computing power necessary to render incredibly detailed characters and simultaneously work on props and environments at a faster pace. DreamWorks Animation used Halo Collaboration Studios to produce “Shrek the Third” by connecting teams in Glendale and Redwood City, Calif., as well as international team members, so they could review the computer-generated characters using the system’s high-definition collaboration screen.


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In this latest chapter of “Shrek,” King Harold, Shrek’s new father-in-law, falls ill, leaving Shrek and Fiona to become the next rightful heirs to the throne of Far, Far Away. Unwilling to forego his beloved swamp, Shrek recruits Donkey and Puss in Boots to find Fiona’s rebellious cousin, Artie, and install him as the new king. As the story unfolds, Shrek and pals embark on an adventure through magical lands.




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