Master magician David Blaine completed his most challenging feat to date, ELECTRIFIED, a performance controlled and enabled by the Intel-inspired Ultrabook. For 3 days and 3 nights, Blaine stood surrounded by 1 million volts of electricity without food or sleep. For the first time, fans could interact and engage with Blaine during the performance using the Ultrabook, controlling the intensity and direction of the tesla coils.
An estimated 100,000 people attended the performance at Pier 54 in New York and at Ultrabook stations in cities around the world. Five million people worldwide tuned into the event via livestream and online videos. A writer at The Vine stated, “The stunt, appropriately called Electrified, is inspired by Intel’s latest innovation – The Ultrabook – and is part of a series of events that are, at the risk of sounding simplistic, extraordinary.”