Kyocera is proud to announce that HAPTIVITY, its cutting-edge tactile feedback technology, is now integrated into the new Sigma BF — a full-size mirrorless camera launching this month. This marks the first time HAPTIVITY™ has been used in a mirrorless camera, bringing an entirely new level of touch realism and intuitive control to the category.
Designed for precision and ease, HAPTIVITY is embedded in the Sigma BF’s three recessed rear buttons — Function Dial, Options, and Playback — including directional inputs (up, down, left, and right). This seamless integration provides a more natural, responsive experience while reducing input errors and enhancing user confidence.
At the core of HAPTIVITY is Kyocera’s proprietary piezoelectric ceramic vibrating element, which simulates the sensation of pressing and releasing a physical button — even on flat or digital surfaces. Unlike traditional tactile systems that provide only a single press feedback, HAPTIVITY™ delivers two distinct vibration waveforms — one when pressed, another when released — for a more lifelike and satisfying interaction.
HAPTIVITY sets a new standard in tactile feedback and has wide-ranging potential in consumer electronics, automotive interfaces, and any device where physical or simulated buttons enhance usability. By mimicking the feel of real mechanical buttons, it bridges the gap between digital innovation and human touch.
