Leica rebrands Panasonic Lumix DMC-FZ150 as Leica V-Lux 3

The new Leica V-Lux 3 with its 24× super-telephoto zoom makes capturing sweeping landscapes just as easy as bringing even the smallest details into the foreground. Thanks to its newly developed 12.1-megapixel CMOS image sensor, the camera captures images in exceptional quality. The Leica V-Lux 3 captures full-HD video in AVCHD format with 1920 × 1080 pixels and 60 full frames per second. An integrated stereo microphone with a wind-noise filter ensures outstanding audio quality. The Leica D-Lux 5 is manufactured by Panasonic in Japan and is identical to the Panasonic Lumix DMC-FZ150 launched in August.

The Leica DC Vario-Elmarit’s 1:2.8-5.2/4.5-108 mm ASPH lens has an enormous range of focal lengths covering the spectrum from a 25 mm wide angle to a 600 mm super-telephoto lens. On the one hand, its 25 mm wide angle setting enables photographers to strongly emphasise perspectives, while on the other hand, its 600 mm telephoto setting captures pin-sharp details of objects even at extremely long distances – even when shooting handheld, thanks to the efficiency of its Power OIS image stabiliser.
The V-Lux 3 delivers consecutive burst shooting at a rate of up to 12 frames per second, even at full resolution; at a reduced resolution of 3.5 megapixels it manages a fantastic 60 frames per second. Users will capture every action and important moment, even when shooting sports or wildlife. The V-Lux 3 bundled with Adobe Photoshop Elements and Premiere Elements will be available in January 2012 for approximately $950.