Nikon launches COOLPIX AW100 rugged compact camera for adventurer seekers with GPS Capability
The new waterproof, freeze proof and shockproof CoolPix AW100 is forged with features for adventure seekers who need amazing image quality and Full High Definition (HD) movie recording to keep pace with their active lifestyle.The fast and compact AW100 can be used underwater to a depth of 33 feet, is shock resistant from a drop of five feet and weather resistant down to a frigid 14°F. Whether staring in the face of a raging monsoon or kayaking down the rapids, the battery-chamber, SD card slot, HDMI mini connector and USB/audio video connector are securely covered to prevent intrusion from the elements.
The CoolPix AW100 camera features a 16.0-megapixel backside illuminated (BSI) CMOS sensor for improved picture quality even in challenging low-light conditions. The camera uses a high sensitivity mode to capture the action in low-light and also features a maximum ISO of 3200 for the ability to capture images where lesser cameras do not make the cut. The CoolPix AW100 features a 5x Wide Angle Zoom-NIKKOR ED glass lens (35mm equivalent of 28-140mm) to let users shoot wild POV angles and zoom in on the action. The AW100 also includes an E-compass, allowing the user to orientate via the LCD screen.
The camera has a large 3.0-inch, bright LCD screen with Clear Color Display and anti-reflective coating, providing the ability to see in difficult lighting conditions. Users are also able to mount the camera securely to various mounting systems via the built-in standard tripod mount. The CoolPix AW100 can capture stereo audio and has the ability to optically zoom during video recording. In addition to Full HD, the camera features a dedicated movie-record button enabling fast, one-touch recording on the fly. Creative movie making can happen with slow and fast action recording options; shoot slow-motion movies at 60, 120 and 240 frames-per-second (fps) or capture fast motion movies at 15 fps.
The new CoolPix AW100 also includes Nikon’s EXPEED C2TM image processing engine resulting in enhanced image quality and processing speed. The new COOLPIX AW100 is scheduled to be available in early September 2011 and will have an estimated selling price of $379.95. It will be available in black, blue and a distinctive, highly visible orange.