Samsung to launch Galaxy Note Super Phone in U.S. with its first-ever Super Bowl commercial
Samsung Mobile is launching a revolutionary super phone, the Galaxy Note in the first-ever Super Bowl ad in the technology giant’s 71-year history. The game changing Galaxy Note required a launch platform just as significant which is why Samsung chose the largest event in North America to unveil this product – Super Bowl XLVI. An extensive digital and social campaign will accompany the ad release with Samsung Mobile US Facebook and Twitter followers gaining exclusive access to content and giveaways. Samsung handpicked Bobby Farrelly to direct his first ever TV commercial. Farrelly, along with his brother, Peter, created the famous comedy films There’s Something About Mary, Dumb and Dumber, Kingpin and Fever Pitch.
Another Super Bowl commercial first is Samsung using footage shot by the Galaxy Note’s HD-quality video camera in the ad. Samsung is also one of the advertisers in the inaugural livestream of the Super Bowl broadcast. The Galaxy Note ad will air during the 4th quarter of Super Bowl XLVI on February 5th. The Samsung Galaxy Note will be available for pre-order starting February 5th and go on sale at AT&T and Best Buy Stores nationwide on February 19th.