Sony Cyber-shot HX300 features 50x optical zoom in a compact design

With a stylish DSLR-style design and handling, the power-packed Cyber-shot HX300 offers photographers long-zoom capabilities in a compact, versatile package. Featuring a huge 50x optical zoom range (24mm-1200mm equivalent) – among the highest for any compact camera – the Carl Zeiss Vario-Sonnar T lens covers a wide range of shooting possibilities, from holidays and safari trips to sports and outdoor concerts. The T coating on lens surfaces cuts reflections and flare, while Super ED and ED glass elements minimize chromatic aberration for satisfyingly sharp, high-contrast images.

In a first for the Cyber-shot line, the HX300 camera features newly-enhanced Optical SteadyShot image stabilization that improves framing and composition at high zoom settings. This is made possible by a second zoom group of lens elements that shifts rapidly to correct for the slightest of hand movements. The HX300 model also has new and improved high-speed autofocus at telephoto settings that locks onto subjects about twice2 as fast as its predecessor, the HX200V model. This makes it easier than ever to grab those spontaneous moments with crisp, blur-free images.
The new power-packed Cyber-shot HX300 camera has a balanced DSLR-style body and molded ergonomic grip that ensure comfort during shooting. There’s also a full range of intuitively-placed controls including manual ring, custom button, jog dial and Memory Recall mode, as well as the new Multi-Terminal that allows intelligent communication between the camera and compatible accessories.Also featured on the new Cyber-shot camera, the Triluminos Color gives a rich, vivid palette of supremely natural colors when viewing photos on compatible BRAVIA TV with support for Triluminos Display.The HX300 cameras will be available this March for about $500.

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