Sony today announced two easy to use new PlayMemories Camera Apps- Light Shaft and Motion Shot for Sony NEX-5R or NEX-6 interchangeable lens camera. The apps take you in fresh creative direction with a palette of inspiring picture options. Light Shaft transforms ordinary landscape, beach and sky shots with an inspiring burst of magical rays, like sunshine bursting dramatically through cloudy skies. Position your light source and choose from Ray, Star, Flare or Beam effects. Then tweak the angle, intensity, length and number of rays to suit all tastes, from subtle to over-the-top. Your original photo’s automatically saved as a copy alongside the treated version.
Motion Shot identifies your moving subject in a high-speed burst of frames, stacking each instant of the subject’s motion into a single image. Press the shutter button and track the split-second action of that wild snowboarding trick or pole-vault. Freeze the beauty of wild birds landing on a lake. Or just have fun capturing friends, family and pets on the move. Fine-tune each shot by choosing your sequence length, start/end frames and fade-in or -out. Available to buy from www.sony.net/pmca, both apps let you instantly create a huge range of in-camera picture effects, with no special PC software or image editing skills needed.
