Sony α550 camera for crisp low-noise images with fine detail and vibrant colors


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At the heart of the new 14.2 megapixels Sony α550 camera is a new Exmor CMOS sensor that ensures crisp low-noise images, packed with fine detail and vibrant colors. Sharing powerful on-chip noise reduction techniques with the full-frame DSLR-A900, this advanced sensor works with processing algorithms handled by the high-speed BIONZ engine to deliver premium images plus razor-sharp shooting responses. A special new Manual Focus Check Live View mode assists with fine-tuning your composition. Low-noise images can be previewed directly from the CMOS sensor, allowing critical assessment of focus and fine detail, even in low light. The live image offers 100% field coverage, assisted by framing grid lines for precise composition. There’s also a selectable 7x/14x zoom function for a close-up confirmation of focus.


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The Sony A550 features a superb (921k dot) 3-inch Xtra Fine LCD screen for critical focusing and photo-quality viewing with class-leading colour, contrast and detailing. The screen tilts up or down over a full 180 degree range, allowing uncompromised ‘free-angle’ live view shooting in any position. An ambient light sensor automatically boosts LCD brightness for extra screen clarity when surrounding light levels are high. The camera also features a clear, bright optical viewfinder with wide 95% field coverage for framing and focusing. Sony A550 measures 137 x 104 x 84mm and weigh approximately 599 g.
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