Sony Alpha DSLR-A700 to be launched on Nov. 9

Sony announced that it will launch its new Sony Alpha DSLR-A700 on Nov. 9, a week earlier than initially planned. The move is apparently aimed at attracting as many customers as possible since rival makers are also launching new digital SLR models toward the year-end sales campaign. Sony Alpha DSLR-A700 packs 12.2 megapixels and uses a CMOS sensor. The 76mm (3 inches) LCD screen boasts a 920,600-pixel resolution, the highest on a DSLR. The new Sony Alpha DSLR-A700 features advanced imaging technologies and ultra-responsive operation, as well as a lightweight, dust- and moisture-resistant, magnesium alloy construction common to enthusiast-class D-SLR cameras.

Like Sony’s mainstream DSLR-A100 model, the new A700 unit incorporates Super SteadyShot Inside image stabilization in the camera body and is compatible with most Minolta Maxxum mount lenses in addition to Sony lenses. Sony Alpha DSLR-A700 model is expected to retail for 180,000 yen ($ 1,538) without a lens and for around 230,000 yen ($1,965) with lens.