Sony announces World’s Smallest Interchangeable Lens Camera with APS-C Sized Sensor


Sony’s new α NEX-C3 is the world’s smallest, lightest interchangeable lens camera with an APS-C sized sensor.The Sony NEX-C3 features an attractive new body design that combines a satisfyingly solid metal top casing with an easy-to-use streamlined grip shape. Reducing the size of its internal circuitry visibly shrinks the camera’s size and achieves a body weight of just 225g (approximately 8 ounces) – nearly six percent lighter than its predecessor, the NEX-3 camera. Image quality, functionality and usability of the NEX-C3 camera also surpass that of the NEX-3 model.
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The resolution of the camera’s large Exmor APS HD CMOS sensor is boosted to 16.2 effective megapixels, capturing stills and 720p HD video with breath-taking clarity. The large, DSLR-sized sensor also lets users produce pro-quality background defocus effects, whether shooting HD video or stills.


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Tilting for comfortable viewing at any angle, the high contrast 3-inch (measured diagonally) Xtra Fine LCD features TruBlack screen technology for high-contrast images with rich, deep blacks. This is an ideal way to compose shots and judge the effect of adjusting picture settings, even when viewing outdoors in bright sunlight.
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The new Sony NEX-C3 camera is also compatible with Sony’s full line of SD memory cards, including the newest Class 10 versions, as well as the Memory Stick PRO-HG Duo HX series. Available in capacities up to 32 GB, both media enable higher read speeds for more stable and optimal performance by Sony hardware features such as high-speed burst shooting or HD movie shooting.
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The intuitive new Photo Creativity interface on the NEX-C3 camera puts sophisticated controls within easy reach, whether users are shooting stills or HD Video. A traditional interface with Aperture/Shutter Priority, Manual and custom functions is always available for experienced users, along with highly customizable soft-keys for programming direct access to important controls.The NEX-C3 works even harder to capture amazing images and HD video between battery charges. Improved energy efficiency boosts battery life to a generous 400 still shots per charge – a more than 20 percent increase from the both the NEX-5 and NEX-3 cameras.
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3D Sweep Panorama mode captures extra-wide images that can be viewed in 3D on a 3D television with compatible 3D glasses. The new Sony NEX-C3 ultra-compact digital camera will be available this August in silver, black and pink with an 18-55mm kit zoom lens (model SEL1855) and will cost about $650. It will also be offered in black only with a 16mm lens (model SEL16F28) for about $600.




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