Sony has teamed up with four-time GRAMMY award-winning singer/songwriter Taylor Swift to promote its latest Cyber-shot digital cameras in an integrated marketing campaign that puts the spotlight on the company s latest innovations. The ads with Swift zero in on the sleek and powerful Cyber-shot DSC-TX7 digital still camera and its intelligent iSweep Panorama feature that captures ultra-wide panoramic shots in one easy press and sweep motion; a technology innovation currently only available by Sony.
In addition to the iSweep Panorama mode, the compact and stylish Sony TX7 takes stunning low-light images, can shoot 10 images in one second, and is the world s smallest camera capable of full high-definition AVCHD video recording and playback. The stylish Sony TX7 camera has a 3.5-inch (diag.) high resolution touch LCD screen and is available in silver, dark blue and red for approximately $400/- A limited number of Sony TX7 cameras have been engraved with Taylor Swift s signature and will be on sale at SonyStyle.com.
