World s smallest and lightest Tamron 15x zoom lens wins the Digital Camera Grand-Prix 2011 Summer in Grand Gold Award and Extra Award for Technology

Tamron has won the Comprehensive Gold Award in the interchangeable lens category as well as the Technology Award of the 2011 Summer Digital Camera Grand Prix for its 18-270mm F/3.5-6.3 Di II VC PZD (Model B008). Tamron 18-270mm F/3.5-6.3 Di II VC PZD lens is the world’s smallest and lightest 15x zoom lens. One can easily carry around the Tamron lens in day-to-day situations even though it sports 15x zoom that covers the 35 mm equivalent of 28-419 mm. Its Piezo Drive (PZD), a new autofocus drive method, achieves a high level of quietness and quick autofocusing. The vibration compensation (VC) image stabilization mechanism is four stops (converted to shutter speed) and provides sufficient stabilization effect. Tamron 18-270mm F/3.5-6.3 Di II VC PZD (Model B008) is an attractive all-in-one lens that can handle a wide range of uses from travel through landscape, snapshots, and portraits.

Held by Japan’s Digital Camera Grand Prix Executive Committee, the Digital Camera Grand Prix Awards recognize contributions to the development of the market for digital cameras and related products. Grand Gold Award (Interchangeable Lens for DSLR) is determined best out of the interchangeable lenses entered in the Digital Camera Grand Prix is presented with this award. Lenses are judged on a variety of factors including product performance and design, cost performance, ability to create new markets, and preventability. The Extra Award for Technology is for new technology proposals in fields related to digital imaging. It is presented to models, technologies, and the like that make remarkable proposals in terms of revolutionary innovation, topicality, and marketability