Hyundai Motor and Sony Pictures Team Up for the Third Time with Spider-Man: Across the Spider-Verse
Hyundai Motor and Sony Pictures are joining forces again this summer on Spider-Man: Across the Spider-Verse. The animated movie features a flying version of the company’s Prophecy concept EV model and its future mobility vision. An aligned global marketing campaign spotlights Hyundai’s acclaimed IONIQ all-electric vehicles. In the new movie, which opens in cinemas worldwide starting in June, audiences will see the Flying Prophecy, a version of the real-world concept car that inspired the design of IONIQ 6, the ‘Electrified Streamliner’ that recently won three World Car of the Year honors and a ‘Gold’ iF Design Award.
The movie also features a fictional self-driving robotaxi based on the Hyundai Pony, Hyundai Motor’s first-ever proprietary model. All are shown in the context of “Nueva York,” a city in the Spider-Verse in the year 2099. The movie also features several of Hyundai Motor’s future mobility concepts for revitalizing cities, including advanced air mobility (AAM), a new form of mobility utilizing air space to reduce transit time; purpose-built vehicles (PBV), an eco-friendly urban mobility device to accommodate diverse lifestyles; and Hub, a space for mobility transfer and community activities.
The collaboration stems from a global promotional partnership that Hyundai Motor inked with Sony Pictures in 2020 to showcase Hyundai’s human-centered mobility vision via product and technological innovations.