Hyundai Motor today officially launched its new STARIA multi-purpose vehicle (MPV) lineup via a digital world premiere, establishing a model for its future Purpose Built Vehicles (PBVs). STARIA’s debut furthers Hyundai Motor’s transformation as a Smart Mobility Solution Provider and embodies the company’s ‘inside-out’ design methodology that emphasizes interior spaciousness and usability. STARIA is Hyundai’s response to shifting consumer needs by offering them purposeful, innovative features and redefining in-car travel experiences in line with Hyundai’s vision of Progress for Humanity.
Evoking the streamlined form of a spaceship, STARIA’s sleek exterior is defined by a single stroke running from front to rear — inspired by the curve of light that illuminates the Earth’s horizon at sunrise when viewed from space. STARIA’s front is embellished with horizontal daytime running lights (DRLs) and a positioning lamp, together running across the width of the vehicle, complemented by a bold, wide radiator grille with a unique pattern. Its clean silhouette is further accented by a pair of low-set headlamps.
STARIA Premium model features a variant-exclusive tinted brass chrome treatment, applied to the Hyundai emblem, grille, headlamp bezels, front and rear bumpers, wheels, side mirrors and door handles to emphasize the vehicle’s premium and modern look. Lowered beltlines and panoramic side windows improve overall visibility and create a feeling of openness. This sense of spaciousness — inspired by traditional Korean ‘hanok’ architecture — allows passengers to feel as if the outside scenes are an extension of the vehicle interior.
STARIA offers powertrain options of a diesel-powered 2.2-liter VGT engine and a gasoline-powered Smartstream G6DIII 3.5-liter MPI engine. The diesel engine is newly improved and mated with either a six-speed manual or eight-speed automatic transmission, delivering an estimated power output of 177 PS and 44 kgf-m of torque. The gasoline-powered G6DIII 3.5-L MPI is mated to an eight-speed automatic transmission, delivering an estimated power output of 272 PS and 33.8 kgf-m of torque. Its integrated thermal management system provides fuel efficiency improvement by optimizing control of coolant temperature according to vehicle operating conditions.
STARIA offers an option to add as many as six airbags, and all seats come with three-point seat belts and headrests. Safety is bolstered by smart features such as Forward Collision Avoidance Assist (FCA) and Blind-Spot Collision-Avoidance Assist (BCA). STARIA comes with Hyundai’s smart infotainment system and is equipped with a wide-angle camera that enables the driver and front passenger to view rear passengers in the back seat on the display screen. The infotainment system also enables the driver and front passenger to communicate with rear passengers using a unique speaker function that allows all occupants to clearly hear one another.
Wireless Module Seat Belt Reminder (WM-SBR), the world’s first seat belt reminder system using wireless communications technology, enables passengers to enjoy the benefits of seat belt reminder and long sliding capabilities at the same time. In a situation where a passenger attempts to open the power sliding door while a rear-side vehicle is passing by, Safe Exit Assist (SEA) prevents the door from opening. Rear Occupant Alert (ROA), available in select markets, uses a radar sensor to detect and alert the driver if a rear passenger is left in the car after exiting the vehicle.
Hyundai STARIA is available in 2- to 11-seat configurations and in two variants: STARIA and STARIA Premium, the latter elevating mobility to the next level with upgraded features and variant-exclusive finishes for a more luxurious look and feel. Hyundai STARIA has a starting price of 27 million won (US$24,000), with it rising up to 41 million won (US$36,448) depending on options.
