Samsung today unveiled its 2018 home entertainment lineup at its First Look in New York event. The 2018 QLED TVs feature improved picture quality, design, connectivity and intelligence, creating a truly limitless TV. To create even more stunning picture quality, the Samsung 2018 QLED TVs feature new Direct Full Array backlighting technology that ensures that the screen is illuminated accurately. This reduces blooming and halo effects and enables deeper contrast, with inky blacks and brilliant whites. Advanced Anti-reflection technology ensures that the TVs’ spectacular picture quality can be enjoyed from almost any angle, and also helps boost contrast.
Aligned with the new products, which include models wider than 75 inches, Q Engine technology automatically upscales on-screen content to UHD levels to further enhance viewers’ immersion. Ambient mode provides useful information throughout the day – even when consumers aren’t actively watching movies and TV. It can play music as well as display news headlines, traffic reports, and weather updates. For wall-mounted TVs, Ambient Mode can mimic the pattern on the wall behind the TV to create an astonishing visual effect in which the TV blends seamlessly into the wall.
Samsung has also introduced a simple solution to eliminate cable clutter, called the One Invisible Connection. The new One Invisible Connection is one slim cable that combines both consumer’s power and AV data to the TV. Available up to 15 meters, it frees consumers from having to place their TV near data or power outlets. The QLED line’s smart capabilities offer revolutionary ways to set up the TV and find content. Effortless Login uses the new SmartThings app to drastically reduce the time it takes to set up a new TV. With Samsung’s intelligence platform, Bixby, consumers can use voice commands to bring up their favorite shows and control compatible devices.
The Samsung Q8F and Q9F QLED TVs deliver stunning images with pristine contrast through Direct Full Array (DFA) technology. Direct Full Array uses a panel with zones of smartly controlled backlighting that adjust automatically to deliver deep blacks and pure whites. With groundbreaking design elements, enhanced picture quality, and intuitive smart capabilities, Samsung’s 2018 QLED line empowers consumers to enjoy content without distractions – even when viewers are not actively watching.