Samsung Sold One Million Units of The Frame in 2021
Samsung has sold more than one million units of ‘The Frame’ this year, making it Samsung’s first single-year million-seller in its Lifestyle TV lineup. Total sales since The Frame’s 2017 launch are expected to exceed two million units by year end, driven by heavy demand in North American and European markets. The Frame is not just a device for watching TV, but a lifestyle product which enhances a space with its design and enriches consumers’ lives with an extensive art collection.
Since it was first released in 2017, The Frame’s design, features and size have continuously evolved, reflecting consumers’ ever-changing tastes and lifestyle needs. In 2020, Samsung added QLED picture technology to deliver more vibrant images. The TV also incorporates a brightness sensor to adjust the brightness level depending on the surroundings. In July 2021, Samsung launched an 85” version. The Frame is now available in five different sizes (32″, 55″, 65″, 75″, 85″) to satisfy a variety of lifestyles and home spaces.
The Frame in 2021 offers a slim bezel of 24.9mm, or almost half the width of last year’s model, adding elegance of space with frame-type bezels available in various colors. Aside from its unique and modern design, a focal point of The Frame is the Art Store — its proprietary art subscription platform. The Frame’s Art Store offers over 1,500 artworks from world-renowned museums and galleries such as the Hermitage Museum in Russia, the Louvre in France and the Prado Museum in Spain.
With AI-based curation, the 2021 version of The Frame analyzes consumers’ patterns and tastes and recommends new artwork. The 2021 version of The Frame offers significantly increased storage capacity with 6GB compared to previous versions that offered 500MB. It can now store up to 1,200 pictures in 4K resolution so users can select more art to form their own personalized gallery. The Frame can be set up on a TV stand, wall-mounted for a gallery look, or on the recently released studio stand.