Sony announced today that the PlayStation3 with 160GB hard disk drive, currently available at a recommended retail price of 29,980 yen (including tax), $299 and 299 euros, will be available at a reduced price of 24,980 yen (including tax) for Japan, $249 for North America and 249 euros for Europe/PAL territories. Sony will also reduce the price of the PS3 system with 320GB HDD from $349 and 349 euros, to $299 and 299 euros. The new pricing will be immediately effective for North America and Europe/PAL territories, and Thursday in Japan. Since its release in 2006, PS3 has gained tremendous support from fans around the world and its cumulative worldwide sales reached a milestone of 50 million units as of March 29, 2011.
Equipped with future proof cutting–edge technologies including the sophisticated processors, Cell Broadband Engine and RSX, as well as the Blu-ray disc player and HDMI terminal, PS3 has continuously enhanced its value to consumers through system software updates to support new features and services including stereoscopic 3D content playback and support for the PlayStation Move motion controller.