LG today announced a digital interactive campaign on Facebook called My Eco Home which will allow Facebook fans around the world to create and share their own personalized, virtual dream homes. The campaign will also introduce Facebook users to LG’s proprietary five Core Technologies – the Linear Compressor, Inverter Direct Drive, KOMPRESSOR technology, Lightwave and Plasmaster – and their eco-friendly benefits. A click on the campaign tab on the LG Electronics Facebook page opens a microsite for creating Eco Homes. Participants can personalize the interior by choosing from a host of different decorations, appliances and photos of their friends on Facebook. Interior themes come in three exquisite choices: Antique, Modern or Zen.
When an interior is modified, numbers on the Eco Index show how much energy is saved by selecting each item. When choosing LG appliances, the mechanism for each corresponding Core Technology will be clearly displayed to better illustrate how LG’s Core Technologies work to save energy. When finished, the completed Eco Home is then transformed into an interactive movie to be shared and enjoyed with friends and family.
LG’s My Eco Home is currently available in English with local language versions to be introduced over the next several weeks. An industry first, LG’s My Eco Home Facebook app reflects the company’s effort to interact with today’s customers in new, innovative ways. To experience LG’s My Eco Home, visit www.lgcoretech.com.
