Hyundai Motor today unveiled Fluidic Sculpture in Motion, its innovative light sculpture inspired by Hyundai’s fluidic sculpture design philosophy, to be featured in Milan Design Week(from April 9 to 14, 2013). Fluidic Sculpture in Motion is performance art created by lights, lasers and interactive media, inspired by the formation and transformation of the natural world, creating shapes and three-dimensional images of great visual impact. The performance, which repeats itself every seven minutes, begins with virtual rain recreated by laser light, followed by an interactive phase, in which human presence allows the creation of striking three-dimensional images
The interactive transformations are made possible by a special 3D scanning system that registers body warmth, allowing visitors to explore and manipulate the installation by using their gestures to create curves and shapes. Occupying 1,000 square meters, the installation is made up of 12,000 translucent spheres, acting collectively as a screen, surrounded by eight high-powered lasers and suspended over a pool of water.
Created by Hyundai Design Center, the light sculpture introduces Hyundai’s aesthetic language to audiences in the form of interactive performance art. Hyundai’s participation in Europe’s foremost design event is set to propel the brand to new heights not only in the world’s automotive industry, but in the world of design.
