Having earlier this year introduced 3D without glasses on the Optimus 3D and the 700-nit superbright NOVA display on the Optimus Black, LG today raised the ante with a new breakthrough in the form of True HD IPS display. True HD IPS display made its world debut on the new LG Optimus LTE Smartphone in Seoul, Korea, where both the phone and display set a new standard for best-in-class resolution on a 4G connected device.The new smartphone’s 4.5–inch True HD IPS display, developed in close collaboration with LG Display, offers advanced resolution, brightness and clarity and shows colors in their most natural tones, as they were meant to be seen.
According to LG, True HD IPS display takes the viewing experience on mobile handsets to the next level by offering: More information at a glance with genuine 1280 x 720 HD resolution and 16:9 screen viewing without distortion, which are the same standards used in the television industry; Sharper and crisper text thanks to 329 ppi real RGB resolution and True natural colors that are the most comfortable to eyes. In a report recently issued by Intertek, IPS displays perform better than AMOLED in areas of color accuracy, brightness, battery efficiency and performance.