Sony today announced the new BRAVIA XR television series, including MASTER Series Z9K 8K and X95K 4K Mini LED models, MASTER Series A95K, MASTER Series A90K and A80K 4K OLED models, and X90K 4K LED model. Powered by Cognitive Processor XR, the unique XR Backlight Master Drive precisely controls Sony’s latest generation Mini LED backlight in the Z9K and X95K series for incredible brightness. Cognitive Processor XR takes vision and sound to the next level with Cognitive Processor XR. Sony’s revolutionary processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience.
Users can enjoy an unprecedented dynamic range with incredibly dazzling lights and deep blacks, as well as beautifully natural mid tones with almost no flare or halos around highlights. The Cognitive Processor XR also powers our A95K’s new OLED panel with XR Triluminos Max, which delivers widest colour palette and reproduces naturally beautiful shades and hues. With millions of individuals, self-illuminating pixels, the A95K delivers more colours than ever before for an entirely new viewing experience.
These new innovations help Sony to deliver the best and most immersive viewing experiences, authentically delivering the creator’s true intent. When watching movies, viewers can experience Sony’s enhanced Acoustic Surface Audio+ for OLED models and Acoustic Multi-Audio for LED models, precisely matching the position of the sound with the images on the screen for a truly immersive audiovisual experience.
The Sony line-up also includes new features that customise and enhance at-home entertainment. Together with Netflix, Sony have released Netflix Adaptive Calibrated Mode, which automatically adjusts image processing based on ambient light, so users’ favourite shows and films look like the creator intended, under any conditions.
Sony’s new BRAVIA CORE Calibrated Mode automatically adjusts the image quality on screen to better align with the video creator’s original vision. All 2022 BRAVIA XR televisions will also be designated ‘Perfect for PlayStation5’, which includes two PS5 exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode. Suggested retail price and retail availability will be announced in spring 2022. For more information on new Sony television models, please watch Sony’s BRAVIA XR announcement video or visit the BRAVIA XR website.
