Digital technology to help fight against hunger into homes around the world

The United Nations World Food Programme and LG today announced a bold new initiative which will bring the fight against hunger into homes around the world thanks to the very latest in digital technology. Owners of LG’s latest line of Smart TVs, which embody the most advanced technology of internet-linked TVs, will be able to download a new application (or “app”) to allow them to engage directly with global efforts to achieve Millennium Development Goal – the eradication of extreme poverty and hunger. The LG smart television application features WeFeedback, WFP’s groundbreaking social media tool which encourages people to engage in a solidarity platform to transform their favorite food into hope for hungry school children in countries where WFP works.

The integration of television and internet technology in the smart tv will provide a powerful new tool through which people and companies can feed back their foods – from pizza to sushi to apple pie – to make a difference in children’s lives. The LGE WeFeedback app will also include RSS feeds of stories that show the human face of WFP’s work, a link to WFP’s YouTube channel and regular updates on WFP’s operations, country by country. Future versions of the application may provide the possibility for owners of LG smart televisions to donate directly to WFP operations during major emergencies.